Last Updated: February 21, 2026

HockeyTron.com ("we," "us," "our") operates the HockeyTron platform at aijerseys.backofficedesigns.com. This Privacy Policy explains how we collect, use, store, and protect your personal information when you use our website and services.

Information We Collect

Information You Provide

When you create an account, place an order, or contact us, we may collect:

• Name and email address
• Shipping and billing address
• Phone number
• Team name, player names, and jersey numbers for order fulfillment
• Account credentials (passwords are stored in hashed form only)

Information Collected Automatically

When you visit our site, we automatically collect certain technical information:

• Device Fingerprinting: We use Fingerprint.com to generate a unique device identifier (visitor ID) for the purpose of rate limiting AI design generations and preventing abuse. This identifier is derived from your browser and device characteristics. It is not linked to your real-world identity unless you create an account.
• IP Address: Collected for security, fraud prevention, and as a fallback identification method when device fingerprinting is unavailable.
• Cookies: We use cookies to maintain your session, cache your visitor ID, and store login preferences. See our Cookie Policy for details.
• Usage Data: Pages visited, AI design generations performed, and interactions with the design tool.

AI-Generated Content

When you use our AI design tool, we store:

• Your design prompts and instructions
• The AI-generated jersey images
• Color palette data extracted from generated designs
• Generation metadata (timestamps, model used, iteration history)

How We Use Your Information

• Order Fulfillment: To process, produce, and ship your custom jersey orders, including sharing necessary production data with our manufacturing vendor(s).
• AI Generation Management: To enforce per-user generation limits, prevent abuse, and attribute designs to your account.
• Account Management: To maintain your account, link your anonymous designs upon registration, and provide order history.
• Communication: To send order confirmations, shipping updates, and essential service notifications.
• Security: To detect and prevent fraud, abuse, and unauthorized access.
• Improvement: To improve our AI design capabilities and user experience.

Information Sharing

We do not sell your personal information. We share data only in the following circumstances:

• Manufacturing Partners: Order details, shipping addresses, player rosters, and production files are shared with our sublimation printing vendor(s) to fulfill your orders.
• Payment Processors: Payment information is handled directly by our third-party payment processor (Stripe). We do not store credit card numbers on our servers.
• Service Providers: We use Fingerprint.com for device identification and Google Cloud for AI processing. These providers process data on our behalf under contractual obligations.
• Legal Requirements: We may disclose information when required by law, court order, or to protect our rights and safety.

Data Retention

• Account data: Retained as long as your account is active. You may request deletion at any time.
• Order data: Retained for a minimum of 7 years for tax and legal compliance.
• AI generations: Design images and prompts are retained to support your design history. Anonymous user generation data may be deleted after 90 days if no account is created.
• Fingerprint data: Visitor IDs are retained to enforce generation limits. Cookies expire after 7 days.

Your Rights

Depending on your location, you may have the right to:

• Access the personal information we hold about you
• Request correction of inaccurate data
• Request deletion of your personal information
• Opt out of non-essential data collection
• Receive a copy of your data in a portable format

To exercise any of these rights, contact us at [CONTACT EMAIL].

California Residents (CCPA)

If you are a California resident, you have additional rights under the California Consumer Privacy Act, including the right to know what personal information we collect, request deletion, and opt out of the sale of personal information. We do not sell personal information.

Children's Privacy

Our services are not directed to children under 13. We do not knowingly collect personal information from children under 13. If you believe a child has provided us with personal information, please contact us for removal.

Security

We implement industry-standard security measures including HTTPS encryption, secure session management, CSRF protection, and hashed password storage. Payment processing is handled by PCI-compliant third-party providers.

Changes to This Policy

We may update this Privacy Policy from time to time. We will notify registered users of material changes via email. The "Last Updated" date at the top indicates the most recent revision.

Contact Us

For privacy-related questions or requests:
HockeyTron.com
sales@hockeytron.com